We here at Damn Good Doormats are eco-conscious. We don't want our company to be the source of pollution to the planet. To that effort, we use the renewable resource of coir (coconut husks) for our mats, ship carbon neutral, sweep up our coco fibers and donate them to a local mushroom farmer and now we flocculate! Yes, science! We remove all the paint solids from our waste water before disposing. We thought it would be a complicated and expensive process, but it's not and we will show you how!